RHYTHM OF THE UNIVERSE
When drummers hit the stage instinct meets awareness and the beat takes over. Sabian handcrafts cymbals from the finest materials so the beat takes over, they can pull the band and the audience with them. Because music should reach more than your ears, it should pierce your soul.
You might be noticing that something’s different about us. Our new logo isn’t just to spice things up. It’s to more properly reflect our dedication to transporting the musicians who use our cymbals into that place beyond concentration and total immersion. Because when you choose Sabian, you’re choosing a hand-shaped vehicle made of the finest gold, silver, and chrome.
“And now presenting the category... A person made of chrome? Sabian Cymbals stun at award shows with metallic cameos.” - Entertainment Weekly.
To show our appreciation for all the art forms that deliver us into that gilded state of flow, Sabian will flip the script and bring the avatars depicted in their ads out into the real world to present musical awards at events across America. Our homosabians will descend from a platform in the shape of a huge cymbal to ethereal and fantastic drumscapes. Once on the stage, they will present the award and then dive through a hole in the stage.
FLOW STATE CHAMBER
Sabian is partnering with select retailers to launch the Flow State Chamber, an immersive, soundproof room designed to put drummers in total flow. With chrome-lined acoustics, Bluetooth connectivity, and speakers in every surface, players are fully surrounded by sound while playing kits inspired by legends like Travis Barker, Phil Rudd, and Charlie Watts.
SABIAN FLOWTOPIA
For as long as humans have been going to that mystical place of flow, we’ve never been able to actually see it. That’s why we’re partnering with Oculus Rift VR Headsets to create a series of levels in the game Beat Saber where players will actually get to fly across, dive through, and traverse the metallic city of flow. These DLC levels will be available on Steam, the Sabian website, and at participating Sabian retailers. Any purchase of Sabian products will come with a 35% discount code for the DLC.
Sabian is taking to social to show exactly what flow state can look, sound, and feel like with a collection of trippy, ethereal animated videos.
ART DIRECTION : ADISON CHRISTIANSEN
