FOR ALL TERRAIN
Rivian isn’t just for the outdoors. Adventure happens every day, whether you’re in a chaotic pickup line or running errands in a thunderstorm. Trail capable, life ready. Because wherever your life takes you, there’s an adventure around every corner.
“The R1 Line Gets a Campaign That Knows Life Isn’t Always Rugged” - Motor Trend
“Rivian’s New Campaign Is Basically Your Life, in Electric Form” - Jalopnik
OFFBEAT ESSENTIALS
Practical accessories for the way life really happens. An eight-cup holder for your morning coffee run, a golf bag case that actually protects, and a cargo-space grill for turning waiting around into something a little more enjoyable.
RIVIAN x VOLO
These teams aren’t assembled to dominate, they’re formed to show up. Rivian and Volo Sports are creating rec league teams of Rivian owners in Denver, San Diego, and Seattle. Adventure happens in the middle of your week, in real life. Rivian owners know this best, and a rec league just gives those moments a place to play.
HONEST BUMPER STICKERS
Rivian is releasing a small line of self aware bumper stickers that match the spirit of the campaign. Just, honest statements for people who know their everyday life has its own kind of adventure.
BRAD RIVIAN
Meet Brad Rivian, a regular guy from Normal, Illinois, and an ambassador for Rivian’s hometown. He’s at local Costcos and Whole Foods handing out test drive coupons, inviting anyone curious to try a vehicle that’s practical, high quality, and good for the earth.
RIVIAN MOM SQUAD
Rivian knows motherhood isn’t for the weak. That’s why we’re partnering with mom-Tok influencers to show how our vehicles handle family life, through sponsored vlogs and content.
ART DIRECTION: ADISON CHRISTIANSEN
