SWISS MISS IN JULY
Hot chocolate sales dip in the summer, so this July, Santa and his elves take to the beach to promote hot chocolate in the new old-fashioned way: Swiss Miss’ new line of iced chocolate.
In the weeks leading up to the event, summer-themed Santa ads appear on the beaches of Jersey Shore, Myrtle Beach, and Panama City Beach.
Then, Swiss Miss posts on socials that according to NORAD’s Santa tracker, Santa is bizarrely leaving the North Pole in the middle of July and heading straight for the beaches of North America
Santa and his elves peruse each beach in Swiss Miss branded wetsuits, bikinis, and speedos, talking to beachgoers and encouraging them to try a cozy iced chocolate. Swiss Miss is on the scene interviewing them and posting it all to socials.
On July 25th, Swiss Miss will open Iced Chocolate pop-ups, inviting beach goers to get into the festive spirit.
Online, Swiss Miss releases exclusive merch, including bikinis and speedos.
And which iced chocolate would you like, little boy?
ART DIRECTION : ADISON CHRISTIANSEN AND ANNA SCHULTS
COPY : EMILY SAXE
